IPL Media Rights e-auction shows how big the game is in country, says Sourav Ganguly
Following the end of the IPL media rights auction 2022, Sourav Ganguly, president of the Board of Control for Cricket in India (BCCI), claimed that the event demonstrated how powerful the game is in India.
At e-auctions on Tuesday, Star India and Viacom18 won the TV and digital rights for the 2023-2027 cycle for a combined Rs 48,390 crore for 410 matches.
“The game has never been just about money..it is about talent. The IPL e-auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level,” Ganguly tweeted.
During the auction, Ganguly welcomed the bidders who secured broadcast, digital, and international rights.
“Congratulations to Star, Viacom, Times Internet for putting their might in getting the auction to new heights..Indian cricket fans you make this happen @JayShah @ThakurArunS @BCCI @IPL,” he tweeted.
In another tweet, he added, “This will create infrastructure to make the best players in the world..The game is a religion in this country. My special congratulations to all the players in the last 50 yrs, when the game had nothing, and above all the fans and supporters who just turn up in numbers in stadiums and in front of tv sets. Congratulations to the BCCI team led by Hemang, KPMG, Srinivas, Argus, BCCI HOD and my collegues Jay, Arun, Brijesh, Jayesg, Mamon, for spending hours to get the auction process right.”
Viacom18 paid Rs 23,758 crore for the internet rights to the IPL. While Star India paid Rs 23,575 crore for the TV rights. Viacom-18, which is owned by Reliance Industries, also gained rights to Australia, South Africa, and the United Kingdom. The Middle East and North Africa (MENA) region, as well as the United States. And the rest of the world, now have rights.
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